Ikea company Case Study Example | Topics and Well Written Essays - 250 words

Ikea company - Case Study Example Through an integrated marketing communication approach, a consistent message will be delivered to the customers. Being an international company IKEA should adopt a globalised approach however, because of significant impact of culture in furniture industry, localised advertisement approach will be selected. The localisation approach can create consistency problems for IKEA (Wells, Burnett, & Moriarty, 2006). To keep the consistency in message while focusing on localised approach, it will be ensured that message of the ad conveyed through different mediums has significant consistency in its content, positioning of brand and feel of the ad. Therefore, advertisements for all mediums will be developed in consideration to target market, brand positioning etc. To target the diverse customer segments the primary media for IKEA will be Television. TV advertisements can convey the mood and image of the brand to develop an emotional appeal (Belch & Belch, 2003) therefore, TV is the most suitable broadcast media. Secondly, booklets of IKEA’s products can be printed which can be distributed via direct mail to the potential customers. Moreover, these booklets can be also made available at

Advantages Of Learning Abroad And Methods Of Getting Grants Essay

Advantages Of Learning Abroad And Methods Of Getting Grants - Essay Example The reason why I was being offered this once-in-a-lifetime experience was due to my good grades at my local high school. What made this offer even more exciting was that my school would take care of all of my expenses during my time in London. Once I found out, I immediately knew that I would go there if I was allowed to. My parents, especially my father, were very strict and did not like to let me out of their sights at all. To prepare for the inevitable explanation to my parents, I first tried breaking the news to my younger sister. Her response was one of amazement—I could sense that she felt jealous about the tremendous opportunity that I had. She encouraged me to tell our parents as soon as possible so that they would have more time to prepare themselves for it. I concurred with her assessment and decided that I would tell them when I next had the opportunity to speak with them. Later that night, I sat the whole family down in one place and told them of my exciting news. Surprisingly, both of my parents seemed remarkably relaxed about the whole thing. They even offered to give me spending money during my time away! At the sound of this, I felt heartened that this was the right move for me at this stage in my life. When I first arrived at Gatwick Airport in London, I had someone waiting to pick me up, even though I had never personally met them before. Back in Dubai, I was assigned a host family that would take care of me during my stay in London. As it turned out, it was not really a family that I would stay with; an old lady and two dogs ended up looking after me. The first couple of days were quite tough for me both physically and socially. As I came from the heat of Dubai, I was not used to the cold London weather. It was just my bad luck that I had come in winter! Also, the accents of the local people were quite hard to understand, so most of the time I just smiled and nodded at them.